It has been 7 years of Soul - Thousands of happy families holding their babies close. We are grateful to every single customer who has helped us grow, it is because of each one of you that we have reached where we are today. As a part of our Anniversary celebrations we want to share some special real parenting journeys that are inspiring and heartwarming. Read on for some genuine customer experiences and reviews and follow our Instagram for many more everyday Soul stories. ASWATHI & ANISHAswathi and Anish are a young couple head over heels in love with their...

“At the end of the day, it’s not about what you have or even what you’ve accomplished. It’s about who you’ve lifted up, who you’ve made better...it’s about what you’ve given back.” ...Denzel Washington Over the years, as we have seen countless parents and babies benefit from the joys of being a part of our Soul Family, we very often think about how we can do more in our community and how we can extend our love to those truly in need and those who are making a difference. As a women-led organisation, Soul strives for the upliftment and empowerment...

Eka is the latest carrier, from the award-winning baby carrier brand, Soul. It is a compact, no adjustments, super simple to use, newborn-ready carrier. Why did we design this carrier? In our many years of experience with families, babies, and carriers, we have learnt that the earlier you start babywearing, the greater the benefits are for both parent and baby. We wanted to design a product that makes babywearing with a newborn so simple, safe, and easy, that more parents will be excited and encouraged to try it with their new baby. We understand that new parents are already overwhelmed...

Most of us know by now that a baby carrier is a huge help when you are outdoors with your child, but a lot of us miss out on the massive benefits of babywearing indoors. While we all have stayed home these past weeks, you might not have used your baby carrier as much as you were before, and we are here to tell you why you should definitely be babywearing at home. Wearing Newborns Are you pregnant or have you recently given birth? Wearing during the Fourth Trimester has huge benefits for both baby and parents. New babies are just...

Most of us know by now As we all adapt to the “new normal”, babywearing is a very useful parenting tool that can and should feature more in our everyday life, as we stay indoors with our small children and practice social distancing while outdoors. Here’s all you need to know about babywearing during this time: Wearing Indoors - Wearing your baby indoors can be very calming for both parent and baby. During this stressful time, take a few moments to hold your baby. - Having your baby close to you and being hands-free means you can get through your...