As we grew as a company, so did our hearts. With every happy customer, we felt so much gratitude and love and it was only natural that as our cup filled up that it began to overflow to those who needed it the most. In India, thousands of women carry their children to work every day because they are the primary and sometimes the only caregiver to their kids. We believe that babywearing can truly empower and uplift a family in a difficult situation. It gives you the freedom to go anywhere, and do or be anything you want to...

With the first wave of Covid-19 hitting India in March this year, a percentage of sales from this month reached families in unfortunate situations in Bangalore through Headstreams, India. The focus of their efforts through Covid-19 were three-fold: - food security (through the provision of food and hygiene kits) - child safety and protection (socio-economic-educational support) - livelihood strengthening (emergency funds, restarting livelihoods) Headstreams is a non-profit organisation working since 2008 to bring about positive change in society by promoting free play, open learning and sustainable livelihoods. It focuses on self-reliance and community development through the facilitation of creative skills...

This time around we supported ‘Love the One’, India, which works for poor, abused, orphaned, exploited, and marginalised children in India. Their efforts are focused on health, education, and childcare. At Love the One we are passionate about being a grass roots organisation, working with compassion, standing for justice and seeing the rights of children across the world being upheld, always working with a child centered approach to development.Check out the beautiful work they do at: www.lovetheone.org  

In this chapter of Soul Gives Back, we joined hands with Eco Femme, a brand close to our hearts and bodies as women! Eco Femme is a women-led social enterprise. Their goal is to create environmental and social change through revitalising menstrual practices that are healthy, environmentally sustainable, culturally responsive and empowering. Read more about Eco Femme and their work here: www.ecofemme.org All through the month of March 2021, 5% of all orders were paid forward to Eco Femme as a part of our Women’s Day specials. -------------- x --------------  

It has been 7 years of Soul - Thousands of happy families holding their babies close. We are grateful to every single customer who has helped us grow, it is because of each one of you that we have reached where we are today. As a part of our Anniversary celebrations we want to share some special real parenting journeys that are inspiring and heartwarming. Read on for some genuine customer experiences and reviews and follow our Instagram for many more everyday Soul stories. ASWATHI & ANISHAswathi and Anish are a young couple head over heels in love with their...

“At the end of the day, it’s not about what you have or even what you’ve accomplished. It’s about who you’ve lifted up, who you’ve made better...it’s about what you’ve given back.” ...Denzel Washington Over the years, as we have seen countless parents and babies benefit from the joys of being a part of our Soul Family, we very often think about how we can do more in our community and how we can extend our love to those truly in need and those who are making a difference. As a women-led organisation, Soul strives for the upliftment and empowerment...

Eka is the latest carrier, from the award-winning baby carrier brand, Soul. It is a compact, no adjustments, super simple to use, newborn-ready carrier. Why did we design this carrier? In our many years of experience with families, babies, and carriers, we have learnt that the earlier you start babywearing, the greater the benefits are for both parent and baby. We wanted to design a product that makes babywearing with a newborn so simple, safe, and easy, that more parents will be excited and encouraged to try it with their new baby. We understand that new parents are already overwhelmed...

Here are 12 beautiful benefits of Babywearing! Babies need to be held close and snug. It is biologically natural, and it’s their most basic need to thrive in the out of womb environment. Realistically, it isn’t possible to physically hold your baby all the time, and that’s where a baby carrier can change your everyday life. Babywearing can help both baby and caregiver in more ways than you may have realised. Physiologically helps newborns and premature babies develop and thrive Premature and newborn babies thrive when they are being held and soothingly touched. It helps babies relax and regulates their...

Most of us know by now that a baby carrier is a huge help when you are outdoors with your child, but a lot of us miss out on the massive benefits of babywearing indoors. While we all have stayed home these past weeks, you might not have used your baby carrier as much as you were before, and we are here to tell you why you should definitely be babywearing at home. Wearing Newborns Are you pregnant or have you recently given birth? Wearing during the Fourth Trimester has huge benefits for both baby and parents. New babies are just...

Most of us know by now As we all adapt to the “new normal”, babywearing is a very useful parenting tool that can and should feature more in our everyday life, as we stay indoors with our small children and practice social distancing while outdoors. Here’s all you need to know about babywearing during this time: Wearing Indoors - Wearing your baby indoors can be very calming for both parent and baby. During this stressful time, take a few moments to hold your baby. - Having your baby close to you and being hands-free means you can get through your...