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What makes Soul so good for you and your child?

Built around the spirit of connection and community, we are committed to comfort and safety for you and your baby, and handsfree independence for you. Explore what makes us unique.

Committed to babywearing

We love what Soulslings can do for you and your child!

Keeps your baby close: Safe, secure and soothed, your child can thrive.
Ergonomic: Certified safe for baby's healthy hip development and their weight is evenly distributed for comfortable carrying.
Hands-free cuddles: Love and togetherness during your first years with baby.
Makes life easy: Chores, desk-work, errands – it can all happen as you lovingly meet your child’s need to be held.
Keeps you active: Go for a walk in the park, or set off on a global adventure, with your baby in tow!
Keeps your child curious: Introduce your little one to the world while keeping him or her safe and secure.
Brings a sense of community: Join an experienced, supportive and closely-knit group of babywearing families.

By parents, for parents

Soul was founded by Chinmayie and Ravindra, babywearing parents who were passionate about attachment parenting.

Today, Chinmayie is supported by a team of parents who are the artisans, seamstresses and operations and marketing specialists behind Soul. The Soul Family also includes a dedicated online team of mothers, all of whom have worn their babies too!

So, you could say, we’ve been down that parenting road before. It puts us in a position to fully recognise your needs and create products that you love - safe, affordable, beautiful baby carriers.

Certified Safe Carrying

Our team’s collective years of carrying experiences help us understand the different needs of different families, and that comfort and safety need to go hand-in-hand for a positive babywearing experience.

All our baby carriers are ergonomically designed by babywearing parents and certified babywearing educators.

Each carrier is tested and certified to the highest international standards - ASTM.

All the hardware - buckles, straps, snaps, and zippers - that goes into your baby carrier is of the best, safest, certified quality

We use only 100% natural fabrics - linen and cotton - for all our carriers. - Our fabrics are weight tested for safety and we only use baby-safe dyes, no chemicals, no nasties!

Customer Satisfaction: Why we are one big, happy family

We do not leave any stone unturned when it comes to making sure that families buying Soul are happy and satisfied.

Even before the babywearing journey starts, we help parents and caregivers with the right information about the science behind babywearing. 

We guide, support, and handhold our customers throughout their babywearing journey.

We are the only babywearing brand that offers online sessions to guide our customers step-by-step in getting a perfect fit in their Soulslings carrier, and every parent that has attended has come back with 100% successful results!

We have grown, one mom, one family at a time, and today our broader community is here to support you through babywearing, parenthood, childcare and more.

Pioneering & supporting babywearing in India

Soul has been a pioneer in introducing and popularising modern ergonomic baby carriers in India. 

We – our videos, tutorials, and other content - have helped thousands of Indian parents take their first steps into babywearing.

Today, we have a strong, supportive online community of babywearing parents that can support you in your babywearing journey too.

Friends of the planet

We believe that our greatest responsibility is to our planet.

2020 brought with it a renewed dedication to our Earth – going back to our core philosophies of sustainability, we are now a local brand, focusing our efforts on building and empowering our local community of babywearing parents. Our other eco-conscious efforts include:

-Using reusable Kora cotton drawstring pouches as carrier storage bags

-Developing a paperless digital invoice delivery system for our logistics partner

-Minimal, plastic-free packaging

A brand with heart

We believe in respectful, humane, and ethical business practices, and we work hard to effect a bigger change in our society. Read more about our brand ethics here.

Staying small, supporting small: We have stayed boutique to ensure that we offer every customer and employee personalised attention and care. We make it a point to partner with small, local businesses, too. It’s how we can best enrich the community.  

Supporting local: As of 2020, we are a local brand supporting our local communities, creating jobs, and continuing to spread the babywearing love in our home country, India.

Women supporting women: We draw our 96% female workforce from the local community in Bangalore. We empower them with flexible work hours, professional training and mentoring.

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