Why we started Soul.

Read more on how a baby carrier changed our founder's parenting experience.

Learn More
AseemA: 0m-4y

Inch by inch adjustability at every age.

Shop Now
Newborn Babywearing

Many benefits of wearing your baby in those early days

Learn more
Why Choose Soul?

Handmade with Love ~ Environmentally Conscious ~ Safety Tested ~ Happy Together

Read More

Baby Shoes

Soft Toys

Online Fit Checks

Press and Awards

About Soul

Soul is India’s biggest and best award-winning babywearing brand.
We are a Bangalore-based, women-led organisation. We make premium ergonomic buckle baby carriers and ring slings that are comfortable, internationally safety-tested, and stylish, suitable for newborns and toddlers. Keeping your baby close, safe, and secure has many benefits for both, babies and parents, hands-free cuddles are at the top of the list!

We also have a wide range of accessories that are popular among our customers, like reusable cloth bags, baby shoes, and soft toys, all made by upcycling your favourite Soul fabrics.
Every one of our products is handmade with love using only 100% pure, and baby-safe natural fabrics of cotton and linen.

We care for our Earth with our sustainable and eco-friendly choices, follow ethical business practices, and work to support our local workers, weavers, and women.